In the automotive world, Theresa Contreras and BAJA FORGED have become synonymous with innovation and individuality. As the co-founder, lead designer, and visionary behind the brand, Theresa has turned BAJA FORGED into a leader in custom off-road vehicles, creating builds that reflect both performance and personal expression. Her passion for design and adventure has led to vehicles that empower others to break new ground and explore uncharted paths.

Custom Vehicles as a Reflection of Personal Identity

For Theresa, building custom vehicles is more than just modifying a car—it’s about self-expression and personal growth. “Customizing your vehicle and using it to take you on adventures will change your life; it changed mine,” she explains. Theresa believes that a well-crafted vehicle can inspire confidence, spark exploration, and connect individuals with their true selves. Her journey is about more than just creating capable off-road machines; it’s about helping people forge new paths, both on the road and in life.

At BAJA FORGED, every build is crafted to be as unique as the driver, combining rugged performance with bold aesthetics. The company’s tagline, “Signature builds & off-road products built to forge your own path,” perfectly captures Theresa’s vision, inspiring clients to embrace their individuality and set out on their own adventures.

The Origins of BAJA FORGED: A Blend of Passion and Innovation

BAJA FORGED was born from Theresa’s deep-seated passion for the automotive industry and her desire to push the boundaries of what custom vehicles could be. The company specializes in designing off-road products and custom vehicle builds, with a focus on the iconic Ford Bronco. These vehicles are built to withstand harsh terrains while offering a striking visual presence, merging practicality with creativity.

Theresa’s journey into automotive design began in her family’s business, LGE-CTS Motorsports, where she and her sister grew up working in the shop, sanding panels and learning the craft from an early age. After taking a detour to study Graphic Design at Cal Poly Pomona, she returned to the industry with a fresh perspective and a determination to make her mark. Her early exposure to custom vehicles laid the foundation for what would eventually become BAJA FORGED.

Overcoming Obstacles and Staying Ahead of the Curve

Theresa’s journey hasn’t been without its challenges. Many of her designs were ahead of their time, which initially led to skepticism from industry peers. However, she remained steadfast in her vision, and her designs eventually gained recognition, winning awards and earning praise at industry events like SEMA. “If I had let the initial naysayers hold us back, we wouldn’t be here today,” she reflects, emphasizing the importance of resilience and self-belief.

This perseverance led to the creation of BAJA FORGED, where Theresa could fully embrace her creative vision and offer her custom builds to a growing fan base. Her ability to stay ahead of trends and her unwillingness to compromise on her values have been key to the company’s success.

Breaking Barriers in a Male-Dominated Industry

Theresa is a trailblazer, not only for her groundbreaking designs but also for her role as a woman in a predominantly male industry. However, she doesn’t focus on the barriers—she focuses on being the best at what she does. “I don’t think about being a female in a male-dominated industry; I think about how I can be the best at what I do and how that translates into helping others find their best too,” she says. This mindset has allowed her to excel and create a space for others to thrive, regardless of the obstacles they may face.

Her journey is one of empowerment, inspiring others to break stereotypes and follow their passions with courage and determination.

A Celebrated Career of Creativity and Innovation

Theresa’s relentless drive has led to numerous accolades and industry recognition for her contributions to the world of custom automotive design. Some of her notable achievements include:

2024 – “Female Builder” One Moto Show
2024 – 2017 Vibrance Top Gun Painter – PPG Industries
2023 – “Hero Award” Sturgis Hall of Fame
2022 – SBN All Female Build Paint Lead – SEMA
2021 – “She is SEMA – Woman of the Year – SBN/SEMA
2021 – Ford Design award – SEMA Show
2020 – PPG Ad Campaign – PPG Industries
2019 – Ford Design award – SEMA Show
2018 – Ford Design award – SEMA Show
2018 – YEN Vanguard award winner – SEMA
2017 – Ford Design award – SEMA Show
2017 – International Motorcycle Show – Winner – Modified Class
2012 – SBN All Female Build Paint Lead – SEMA

Theresa’s custom builds have appeared at prestigious automotive shows, and she has worked with well-known figures like Jay Leno, Billy Gibbons of ZZ Top, and Tanner Foust of Top GearTM. Her ability to combine functionality and creativity has made her a standout in the industry.

Forging a Future of Empowerment and Exploration

Looking ahead, Theresa Contreras and BAJA FORGED continue to inspire by crafting vehicles that embody adventure, self-expression, and empowerment. BAJA FORGED’s signature builds are more than just off-road vehicles; they represent a philosophy of forging one’s path and embracing individuality. Theresa’s journey is far from over, and she remains committed to helping others discover their best selves through the power of custom vehicles and adventure.

Published by: Martin De Juan