EYE Clothing Co, the trendsetting apparel brand born in The Great Pacific Northwest, is set to make its mark as it launches its exciting partnership with One Tree Planted, a Vermont-based 501C3 Non-Profit organization dedicated to global reforestation. With a shared commitment to making a positive impact, EYE Clothing Co is stepping up to contribute to a greener world and inspire positive change.
At the heart of this collaboration is the “One Dollar, One Tree” initiative, a simple yet powerful concept that aligns with EYE Clothing Co’s mission to be more than just a clothing brand. Roberto Gonzalez, the visionary founder of EYE Clothing Co, expresses his enthusiasm for the partnership, saying, “We’re not just about ink on clothes. In our designs, you’ll find meanings and inspirations that go deeper than what meets the eye.”
The partnership with One Tree Planted allows EYE Clothing Co to channel a portion of every purchase towards reforestation projects worldwide. One Tree Planted consolidates these contributions and directs them to reforestation partners, who aim to ensure a remarkable tree survival rate of 80-90%.
Gonzalez explains the process: “Depending on the project, our partners choose the best tree species to plant and work with local communities to get them in the ground. Planting typically happens in the rainy season when the soil is wet and provides optimal conditions for tree survival.”
EYE Clothing Co is more than just a clothing brand; it’s a movement. Gonzalez explains, “In our designs, you’ll find meanings and inspirations that go deeper than what meets the eye.”
The company’s mission is rooted in encouraging people to be conscious of their actions and thoughts. “Being conscious gives us the power to control the future, not just for ourselves but for humanity,” says Gonzalez. “We want to help people find their vision because with a vision, you find direction, and with direction, you find your purpose.”
EYE Clothing Co’s story is one of grassroots growth and unwavering determination. What started as a senior’s venture out of the trunk of a car has grown into a thriving business with over 15 shows, fairs, and music festivals annually. EYE Clothing Co operates not just online but also has three brick-and-mortar locations, including Longview, Vancouver Mall, and The Alignment Company.
“We believe you have to earn what it takes to get you where you want to be in life with patience, persistence and a positive mindset,” says Gonzalez. “We are a group of like-minded people who thrive on connecting those around us with the same vision to the people, opportunities, and resources to help them earn their excellence. We’re about influencing excellence and watching people be the best they can be no matter what it is they do.”
EYE Clothing Co’s mission is to spark consciousness, pride, and positive change. The brand honors those who refuse to give up on their dreams, those who make the best of every situation, and those who have earned their success.
Through this partnership with One Tree Planted, the brand invites its customers and followers to join the movement, make a statement with their fashion choices, and contribute to a greener, more sustainable future.
“We want our customers to feel a connection with what we do and why we do it. I think our mission is the most important part of our story,” Gonzalez concludes.
