By: Quinn Taylor
Ever wondered how to keep your clients constantly engaged and impressed with your company’s progress? Gavin Lira from The Empathy Firm – whom he heads along with his brother, Grant Lira – has the answer: effectively leveraging your email and SMS lists to share your latest media features. By doing this, you can showcase your company’s momentum and ensure that your clients think of you first when they need your services.
Sharing Appearances Through Email Campaigns
Email is a powerful tool for staying connected with your clients and prospects. By regularly sharing your media appearances, you keep your audience informed and engaged. Here’s how Gavin Lira suggests structuring your emails for maximum impact:
For Press Features:
Subject: “[Recipient’s Name], look where we just got featured”
Body:
Hey [Recipient’s Name],
We just got featured in the media and here is a quote from our feature: “QUOTE_HERE”.
It’s great to see our efforts for our clients being recognized on a national level. They did a great job highlighting how we help our clients with/by [Relevant Details].
If you want to check out the full feature, here is the link! [ARTICLE_LINK]
And if you want to book a call with our team to see if working with us would be a good fit for you, just schedule here: [SCHEDULER_LINK]
Best,
[Your Name]
For Podcast Features:
Subject: “[Recipient’s Name], what’s the great tip we shared on this podcast?”
Body:
Hey [Recipient’s Name],
We just had a great podcast with lots of takeaways, but one really stands out.
It’s awesome to see our efforts getting recognized by getting on shows like this.
I’d say that the second-best tip we gave was [Relevant Detail]. But if you want to know the best tip from the podcast, then I recommend you check it out!
Here’s the link: [EPISODE_LINK]
And if you want to book a call with our team to see if working with us would be a good fit for you, just schedule here: [SCHEDULER_LINK]
Best,
[Your Name]
By sending a separate email for each feature, you keep the content focused and engaging. Frequent updates ensure that your company remains top-of-mind for your clients.
Utilizing SMS Campaigns for Highlighting Major Wins
SMS messages are less frequent but more immediate and personal. Use SMS to highlight your biggest achievements, ensuring that your message gets noticed quickly. Gavin Lira recommends structuring your SMS messages like this:
For Press Features:
[Recipient’s Name], you heard the news? We just got featured in the media for [Relevant Detail].
Linked here is the feature: [ARTICLE_LINK]
If you read it, you’ll see it highlights how we help our clients.
If you’d like to book a call with our team to see if working with us would be a good fit for you, just reply with the word “NEXT” to get the next steps.
For Podcast Features:
[Recipient’s Name], want to hear a great tip we shared on a podcast we just went on?
I’d say that the second-best tip we gave was [Relevant Detail]. But if you want to know the best tip from the podcast, then I recommend you check it out!
Here’s the link: [EPISODE_LINK]
If you listen to it, you’ll see it highlights how we help our clients.
If you’d like to book a call with our team to see if working with us would be a good fit for you, just reply with the word “NEXT” to get the next steps.
The Empathy Firm’s Approach: A Blueprint for Success
Gavin Lira and Grant Lira emphasize the importance of consistent and valuable communication with your audience. By sharing your media appearances via email and SMS, you not only demonstrate your company’s achievements but also build trust and authority in your industry.
Emails allow for detailed updates and include calls to action that guide recipients toward further engagement with your brand. SMS messages, on the other hand, provide a quick and direct way to highlight your most significant achievements, ensuring they catch the immediate attention of your audience.
Incorporating these strategies into your communication plan can significantly enhance your brand’s visibility and credibility. Follow Gavin’s lead and watch as your company’s authority and client engagement soar. He has witnessed how this strategic approach kept their company, The Empathy Firm, at the forefront of their clients’ minds. It made them one of the go-to choices for those in need of their services.
Published by: Martin De Juan
