Portland News

September 14, 2024

Esports Leader NACL Brings the Far East Closer to Home by Joining Forces with Former CEO of Deloitte and Current CEO of Samling Group Lawrence Chia

Image Commercially Licensed from: Depositphotos
Image Commercially Licensed from: Depositphotos
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The NACL welcomes its newest ambassador and partner in global tycoon Chia of the Samling Group. 

The North American Collegiate League is proud to announce its newest chapter and echelon of its development: a partnership with global magnate Lawrence Chia. Mr. Chia serves as CEO of the Samling Group of Companies, a $10B conglomerate with holdings in automobiles, real estate, timber, infrastructure, economic services, and fuel production. Samling boasts a worldwide architecture and more than 15,000 employees. He’s also a Non-Executive Director of BC Technology Group Limited, a powerhouse on the Hong Kong Stock Exchange. Prior to joining Samling, Lawrence served as CEO of Deloitte China. Lawrence’s career has been in lockstep with China’s economic development, growth and globalization; as such, the NACL intends to harness this relationship and corner the APAC region. 

“I am proud beyond words to join forces with Lawrence Chia, someone I’ve looked up to for a long time and someone I’ve been lucky enough to call a mentor,” gushes NACL President David Chen. “Lawrence is one of the most influential and forward-thinking people in the entirety of the Far East. His presence cements NACL’s standing as a global power in the esports scene. That he has recognized our legitimacy—and all our hard work—means the world. This is an unprecedented chapter in esports and in the legacy of the NACL.” 

The NACL, already the forerunner in Asian esports penetration given partnerships with Huomao and iSunTV and also exclusive streaming rights throughout Asia, now comfortably wears that crowd with the addition of Chia.Expect Chia to champion the cause of esports and the NACL in particular in new economic and industrial sectors. There is truly no stopping the NACL train now.

Check out playNACL.com for coverage of events past and present. Visit NACL on Instagram (@Play.nacl) and Twitter (@PlayNACL) to keep up with current goings-on as well as future NACL events!

NACL- North American Collegiate League

Based in the U.S., The North American Collegiate League (NACL) is the preeminent non-profit esports, media, and entertainment organization. Offering scholarships to collegiate competitors, the NACL hosts and streams video game tournaments and season-long league play, and generates proprietary TV content. Ultimately, the NACL aims to foster a sense of community and bridge the gap between established pros, aspiring gamers, and those new to the esports landscape.

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