With your days packed with school, work, appointments, various commitments, and more, the pull toward fashion that blends comfort and style is excellent. As society keeps spinning, prioritizing functionality in fashion has given rise to a trend combining athletic-inspired clothing with everyday wear – dominating the fashion industry. This blend has opened doors for busy lifestyles to enjoy that effortlessly stylish presence without sacrificing comfort. Headquartered in the heart of Los Angeles, California, is YoungLA, a clothing brand that balances fitness and lifestyle clothing in its designs.
What initially began as a fitness brand. YoungLA was brought to life by brothers Dashmeet and Gurmer Chopra, who wanted to create the great men’s fitness wear they couldn’t find themselves. But most importantly, the brothers wanted to design high-quality, comfortable clothes that kept the bank intact. The mix of luxury and comfort is a familiar idea. Still, the current rise of popularity in luxury fitness clothes is rooted in American culture’s attention shift to growing wellness trends, changing work environments, and the desire for wardrobe casualization. Yet, despite the familiarity of blending richness with comfort, YoungLA stands out from others in the fashion industry due to their monthly clothing drops, with designs that widen the range of clothing for diverse lifestyles.
The founders, Dashmeet and Gurmer, are dedicated to designing unique and one-of-a-kind items that can be worn with confidence and guarantee customer satisfaction. YoungLA endeavors to create clothing that costs a small fraction of the cost of more prominent fitness clothing brands – without compromising on using premium quality fabrics. This brand believes that luxury doesn’t have to cost a fortune, and each product is designed with you and quality in mind.
YoungLA has been providing stylish athletic clothes since 2014, and their styles have been enjoyed by a broad and diverse customer base that includes Arnold Schwarzenegger, rapper YG, UFC Champion Jon Jones, and boxing champion Tyson Fury. After establishing itself as a force in men’s fitness wear, YoungLA branched out to include lifestyle and women’s clothing, YoungLAForHer. As the company has expanded in product, so has its staff, with over 150 employees currently and many exciting future partnerships.
This company has been on an upward trajectory since its establishment, and 2023 was a big year for YoungLA. Last year, the brand saw annual sales reach $100 million, which YoungLA’s leaders plan to use to generate even more significant growth in 2024. Signing up as an exclusive clothing sponsor and partner with the International Federation of Bodybuilding (IFBB), YoungLA is set to headline a few shows around the U.S. this year. One IFBB shows the company is established to sponsor the Arnold Classic Bodybuilding Show, one of the most prestigious events in professional men’s bodybuilding.
Shortly after this U.S. event, YoungLA will say hasta la vista, baby, to the home of the brave when their team heads to the UK for the Arnold Classic UK, a 3-day celebration for the health and fitness industries.
Beyond sponsorships, YoungLA aims to continue growing their men’s- and women’s- wear lines and lifestyle brands. With monthly drops that keep customers returning for more, this company takes great pride in what they do and is unwavering in providing fantastic customer experiences.
Published by: Nelly Chavez
