Technological innovation has changed the phone industry as more mid-range devices have been able to equal flagship brands, with some even going beyond.
Xiaomi has been among the leading brands to dominate the market in recent years.
With the rising prices of iPhones and Samsung devices, consumers are looking for affordable alternatives with decent specs. Often positioned at the top of the list, Xiaomi goes the extra mile by giving customers more than they anticipated at an affordable price.
As 2022 reaches the halfway line, the brand will be releasing three new smartphones that should give the iPhone a run for its money with its updated camera specs.
Xiaomi’s new flagship, the Mi 12S Ultra, will be the largest in its inventory yet. It sports a 6.73-inch OLED display with the Snapdragon 8 Plus Gen 1 chip, but the phone’s biggest draw is the bulge on the back, which gives it the appearance of a DSLR camera.
The lens houses three of the phone’s cameras:
- The 48MP ultra-wide camera
- The 48MP telephoto camera with 5x optical zoom
- The 50MP main camera with a 1-inch sensor
The camera’s appearance and the system were developed in collaboration with Leica.
Xiaomi told Engadget that it is sharing the cost of developing the 1-inch image sensor with Sony. As a result, the upcoming Mi 12S Ultra will use the entire sensor, while Sony only used part of the sensor for its Sony Xperia Pro-I model late last year.
Although the camera is the main selling point of the Mi 12S Ultra, the phone also offers several features prevalent in other flagship devices.
Xiaomi’s latest phone is IP68 water and dust resistant with a huge 4,860mAh battery that supports 67W wired fast charging. Additionally, the Mi 12S Ultra has the sought-after refresh rate of 120 Hz and would be the first Android device capable of recording in Dolby Vision HDR.
The Xiaomi Mi 12S Ultra will launch in two variations – one with 8GB of RAM and 256GB of storage (around $900) and a top-end model with 12GB of RAM and 512GB for around $1,050.
The brand also sells two cheaper models: the 12S and the 12S Pro, which feature a smaller main camera sensor than the Ultra (1/1.28 inch). Additionally, the 12S and 12S Pro have 120Hz OLED screens but differentiate in size – 6.28-inch and 6.73-inch, respectively. They will also use the same Snapdragon 8 Plus Gen 1 chip, priced at $600 and $700.