Image source: NFT HI
The NFT space has deepened with the development of Kingship, a partnership with Bored Ape Yacht Club.
The virtual group within the Metaverse recently reached out to music producers who have helped stars create hits to further their cause.
Veteran producers Chauncey “Hit-Boy” Hollis and James Fauntleroy will serve as co-executive producers.
They will also be the songwriters for the band Bored Ape and work on creating music for NFT-inspired characters in videos and Metaverse worlds.
Céline Joshua of Universal Music Group’s 10:22PM label founded the Kingship project.
Bored Ape Yacht Club and Mutant Ape Yacht Club NFTs, with the NFTs licensed by famed collector Jimmy “j1mmy” McNelis.
The concept of the group can easily draw similarities to the legendary virtual band Gorillaz.
The main difference is that Kingship is created with a handful of valuable NFTs as the starting material.
Hit-Boy is a well-known hip-hop producer and three-time Grammy winner.
He has produced hits for some of the biggest names in the music industry today, including Beyonce, Kanye West, Rihanna, Jay Z, and Ariana Grande.
Meanwhile, Fauntleroy is equally successful as his counterpart.
He is a four-time Grammy winner and songwriter who has lent his creativity to big names, including Bruno Mars, Beyonce, and Justin Timberlake.
Fauntleroy has also produced music for other musicians.
A taste of Kingship
In August, Kingship released a teaser video to help promote global candy giant M&M’s.
The teaser gave people an idea of what their musical contribution to the project would sound like.
Previously, Kingship released an NFT project that launched 5,000 Ethereum dongles offering special access to exclusive content and future token experiences.
The Bored Ape Yacht Club
Since the NFT boom in 2021, no other project has made more noise than Bored Ape Yacht Club.
The project has managed to generate billions in trading volume.
At the same time, its popularity has caught the attention of several big names, including celebrities and athletes.
Yuga Labs, the creators of Bored Ape Yacht Club, raised $450 million at a $4 billion valuation earlier this year.
They are currently working on a metaverse game called Otherside.