Image source: Hasbro Pulse Twitter
The NBA is no stranger to the NFT space and will once again get a significant boost with toys in the Starting Lineup toy line.
Hasbro is relaunching the Starting Lineup sports line with optimizations for the inclusion of NFT cards.
The toy line restarts with the biggest names in the NBA, including stars like LeBron James and Stephen Curry.
The sports toy line exploded in the 1980s when Hasbro offered toy versions of athletes in various sports leagues.
More than two decades after the last mass production, the company is now revitalizing the brand with expensive new releases that come with NFT Trading Cards.
Toy giant Hasbro recently opened pre-orders for the first of the new NBA Starting Lineup collection.
Featured athletes include two of the biggest stars (LeBron James and Stephen Curry), as well as Giannis Antetokounmpo and others.
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The Hasbro toy
Hasbro Starting Lineup toys have 15cm figures that are much more poseable than the original.
However, they also come with a hefty price tag of $50.
The purchase price includes a toy, a stand, and a pack of Panini NFT trading cards.
Panini’s trading card brand has its own private blockchain network.
Panini has previously released digital NFT cards based on the NBA, NFL, and Ultimate Fighting Championship, among others.
Each NFT trading card associated with the toy in the Starting Lineup has different levels of rarity.
Although a buyer can get a standard NFT card, it’s also possible that they have a rarer red, green, or blue edition with slightly different graphics.
Each player has a gold NFT limited to one card in any suit.
Whether the shortage of NFTs in the Panini secondary market leads to higher resale prices remains to be seen.
With the success and demand for rare NBA TopShot NFTs in the past, the NFT chase could be a compelling aspect of the new suit value promise.
The toy was announced earlier this year in collaboration with toy giant Fanatics.