Migration is the movement of one person or a whole group from one residence to another. This phenomenon has accompanied the human species at every stage of its development. This applies even to the most ancient people.
Occasionally, they gathered in large groups to find a better living place. Primitive motives, rarely seen today, drove these ancient people—for example, hunger. People searched for areas rich in flora and fauna where they could lead a well-fed life.
Additionally, they changed their residence due to barbarian raids and constant predator attacks. On a larger scale, climate change could make previous territories uninhabitable, forcing migration.
Thousands of years have passed, but migration has not disappeared as a phenomenon. Moreover, it has taken on a more massive scale. Of course, globalization and advancements in transportation are the primary reasons. Previously, it took people several months or even years to cover a thousand kilometers. Today, this can be done by purchasing a ticket in five minutes and spending a few hours in a comfortable plane, car, or bus.
Modern migration motives can be divided into three categories. The first factor is political. People move to another country if they are dissatisfied with the political regime currently in power in their homeland. This is especially true for those living under a totalitarian regime.
The second category is economic factors. Of course, people seek countries where they can earn more money for their work. They want a higher standard of living for themselves and their families.
The third category of migration reasons is personal and professional. The essence is simple: people seek optimal conditions for self-realization and unlocking their potential. This includes athletes, scientists, engineers, political figures, and others.
While the factors driving migration are a topic for discussion, migration destinations leave no room for doubt.
The primary destinations are Western Europe and the United States. In this context, the US is far ahead of its competitors. Migrants constitute a significant portion of the country’s population, with millions in the USA coming from abroad. This is notably high compared to other countries; for instance, Germany also has a substantial migrant population.
RusRek was created to work with this segment of society. It appeared more than 30 years ago. The platform assists expats and companies that provide them with services. Let’s look at the tools RusRek uses to fulfill its mission.
The RusRek Website
This is an informational platform where migrants can stay informed about the latest events. News about US cities, Western Europe, and post-Soviet countries is published here. The website has a blog with five categories: news, migration, crimes, healthcare, and economics. By visiting a single website, migrants can stay updated on all the relevant news.
Additionally, the RusRek website serves as a helpful communication platform. First, migrants can make new acquaintances here, which significantly helps them adapt to a new country’s conditions. Second, expats can order various services other migrants provide, from car repairs to complex logistics services. There are no language barriers.
Radio Station
The RusRek radio station is, in fact, the same information source but in an audio format. Radio hosts pay significant attention to the latest news concerning different countries.
By listening to the radio station, migrants can learn about upcoming cultural and sports events. They can plan their free time conveniently. Festivals, exhibitions, conferences, movie premieres, concerts – this is not a complete list of the events covered here.
Healthcare is given special attention. Migrants can receive the latest news about disease treatments, new medications, procedures, and equipment. Moreover, they can study the nuances of USA health insurance, which many find difficult to get used to.
From time to time, listeners can enjoy light, engaging stories that help relieve stress. For example, stories about travels, famous people, and history.
RusRek Print Edition
This is the paper version of the information source, which is highly popular among migrants. The RusRek newspaper can be picked up at New York subway stops.
RusRek: What the Platform Can Offer Companies
As stated earlier, RusRek is a project that helps not only migrants but also businesses that interact with them. Here are the tools used to achieve this.
- Market research. Companies gain valuable insights into the desires and needs of migrants. This is a crucial information source that can benefit businesses.
- Advertising platform. Companies can use the RusRek website to place their commercial information for free.
- Launching advertising campaigns. RusRek specialists can carry out these campaigns more effectively because they know this target audience’s characteristics.
- Comprehensive business promotion. The RusRek team can adapt a company’s commercial offer to meet migrants’ interests and needs. This type of promotion is designed to deliver positive results.
RusRek has been operating for over 30 years and has no plans to stop at its current achievements!
Published by Mark V.
