Portland News

Rapper and Business Mogul Master P’s Business Ventures Over the Years

From rap and entertainment to entrepreneurship, rapper Master P's business ventures
From rap and entertainment to entrepreneurship, rapper Master P's business ventures

Image source: Bryan Sommers

Percy Robert Miller Sr. has established his name as Master P in music and entertainment.

Since then, Master P has used his success to give back to the masses at various outlets.

One of his most successful endeavors is his time as an entrepreneur.

Here we take a look at some of the companies the seasoned rapper has successfully founded.

No Limit Records

Founded in 1991, No Limits Records is the independent label of Master P.

The label is one of the most successful black record labels of all time and has other prominent names in its lineup, such as Snoop Dogg, Musical, Silkk the Shocker, C-Murder and Romeo Miller, the son of Master P.

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No Limit Clothing

When No Limit Records was launched, Master P moved his business ventures to the No Limit clothing line.

Early t-shirts had the No Limit tank logo, but the designs featured album covers over time.

T-shirts were initially only available on concert tours or by mail order, but No Limit clothing has spread to independents and department stores.

No Limit Films

Master P started an independent film studio called No Limit Films with a knack for entertainment.

The first production, I’m Bout It, sold 220,000 copies in its first week without a major distribution deal.

Meanwhile, the movie I Got the Hookup was produced on a budget of $3.5 million and grossed over $10 million at the box office.

While Master P signed a deal with Artisan Pictures, none of the other releases matched the success of I Got the Hookup.

No Limit Sports Management

Although Master P is a talented individual, he is also an athlete, having signed with the Charlotte Hornets in 1998.

A year later, the rapper played for the Toronto Raptors, the only team to show off rare footage in Miller’s No. 17 uniform.

However, No Limit Sports Management was not as successful as Master P’s other endeavors.

PM Properties & MP Realty

PM Properties is a testament to the rapper’s love for the real estate industry.

A property management company, PM Properties, manages properties with hundreds of tenants.


In 2018, Master P launched a luxury brand called Moneyatti. The brand sold shoes, clothing and other fashion accessories.

The brand name stands for “Motivating Oneself Now Encourages You Actively To Think Independently.”

Moneyatti and Master P have offered 2019 NBA draft pick Zion Williamson a $20 million deal to sign their shoe line.

However, Williamson signed with Jordan instead.

Moneyatti’s sneakers cost between $200 and $300, more than the retail price of a new pair of Jordans or Yeezys.

Big Poppa Burgers

Based in his hometown of New Orleans, Louisiana, Master P opened Big Poppa Burgers in 2019.

The restaurant owes its name to the rapper’s grandfather who, among other things, prepared the “secret sauce”.

Big Poppa Burgers sells burgers, chicken and waffles, sandwiches, fries and shakes.

The restaurant continues to garner positive reviews on Google, Grubhub and Yelp.

Rap noodles

Chef Boyar P has announced the launch of Rap Noodles, an “ICON” variety of ramen with various rappers on the cover in 2019.

Master P created the pasta line in collaboration with the Rap Snacks brand, a brand that’s 17 years old.

Rao Noodles is available in select Save-A-Lot and 7-Eleven stores.

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Uncle P’s

Master P created a food brand called Uncle P’s in response to brands like Uncle Ben’s that contain black lettering but aren’t owned by blacks.

“We never knew who Uncle Ben was,” explained the rapper.

“So when I figured this guy was a model from the 1940s. So all of that money we put in, none of it ever came back to our community.”

Recent business initiatives

Recent Master P initiatives include food projects.

To combat the unbearable heat, he created LA Great Snow Cones, with flavors such as Blue Raspberry, Bubblegum, Cherry, Grape, Green Apple, Lemonade and Orangesicle.

The rapper also has Soldier, Rap Snacks and more. TMZ recently announced that Master P will be collaborating with Snoop Dogg for another food project.


Master P’s 9 most notable businesses

Master P announces his latest business venture, New Orleans-styled snow cones that are now sold in grocery stores

Opinions expressed by Portland News contributors are their own.