With many big brands jumping into the Metaverse hype, it was only a matter of time before lifestyle brand Playboy made inroads into the Web3 space. The iconic Playboy brand brings its creation, the Playboy Mansion, to the Sandbox Metaverse.
The Playboy Mansion is nicknamed “MetaMansion” in the Metaverse, which Sandbox revealed in a tweet.
“Anybunny home? We’re teaming up with none other than…. @playboy!” the official Sandbox account tweeted. “Together, we will be creating a Playboy MetaMansion social game inside #TheSandbox with #NFT collectibles & special experiences for the Rabbitar @PlayboyNFTs community!”
The Sandbox announcement revealed that MetaMansion would host minigames in the Metaverse and offer exclusive social gatherings and events.
The partnership builds on Playboy’s previous effort to establish itself within Web3 through non-replaceable token collections (NFTs) in partnership with the creative platform Centerfold.
Playboy also announced that it would release NFTs focusing on the brand’s seven-decade history.
“We’re thrilled to work with The Sandbox and its best-in-class design and development team to build a premium, customized Playboy gaming and social experience in the metaverse,” said Rachel Webber, Playboy’s Chief Brand and Strategy Officer.
“The opportunity to create the environment in a way that more people can step into now in a virtual space, and to do it in a really contemporary way is something that we’re really excited to bring to life.”
“Playboy has been at the forefront of innovation in the entertainment, gaming, art, and celebrity industries for close to seven decades, and The Sandbox continues this legacy by providing a dynamic platform for the next generation of creativity.”
Sandbox COO and co-founder Sébastien Borget responded to Webber’s enthusiasm by saying, “We’re pleased to bring its rich archive of content into the metaverse and enable true fans to become virtual neighbors of this iconic brand during a future upcoming LAND sale in Q3 2022.”
Although Playboy only recently joined Metaverse, it was one of the pioneering companies to enter the Web3 market in the spring of 2021. It launched its first NFT collection, Liquid Summer, which only lasted three minutes on the market.
Playboy followed Liquid Summer with the NFT Playboy Rabbitars collection, debuting in October 2021.