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OLCC and Grocers Decide Against Pursuing Liquor Privatization in 2024

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Challenging the State Monopoly

In the wake of a series of challenges and opportunities, the Northwest Grocery Association (NWGA) has opted not to seek the privatization of liquor sales in Oregon in 2024. This decision marks a significant development in a long-standing debate regarding the state’s control over the sale of alcoholic beverages. To gain a more comprehensive understanding of this decision, let’s delve deeper into the various factors at play.

A Vulnerable OLCC

Despite the Oregon Liquor and Cannabis Commission (OLCC) facing increased vulnerability to privatization, a critical decision has been made. The OLCC, an institution with a 90-year history in Oregon, has recently been under scrutiny due to a series of controversies. These issues, including a controversial new warehouse expenditure and the loss of several top OLCC managers amid an ethics probe, have made the agency susceptible to change. It’s an interesting juncture in the history of Oregon’s liquor control.

Major Grocery Chains Involved

This decision coincides with a controversial merger involving Kroger and Albertson’s, the two largest grocery chains in the country, both of which are NWGA members. The merger has generated strong opposition from labor groups and regulators. The involvement of these industry giants adds another layer of complexity to the decision. The merger could potentially impact the dynamics of liquor sales in the state.

The NWGA President’s Perspective

Amanda Dalton, the president and CEO of NWGA, sheds light on the decision and its underlying factors. Her insights provide valuable context to this significant move. She highlights the changing business landscape for grocery members and the belief that voters in 2024 are more prepared than ever for liquor privatization. Consumer convenience and the successful history of selling beer and wine by local, family-owned stores and chain grocers have contributed to this readiness.

A History of Attempts

The NWGA has been actively pursuing liquor privatization since 2011, with several failed attempts. Understanding this history provides insights into the persistence of the grocers in their quest for change. Their commitment to this goal, despite previous setbacks, is a testament to the importance of this issue in the eyes of the industry.

OLCC’s Vulnerability in 2024

The OLCC faced challenges, including a controversial warehouse expenditure and managerial changes, making it susceptible to privatization. The agency’s spending on a new warehouse and the ethics probe that led to the departure of top managers, including longtime director Steve Marks, raised questions about its regulatory oversight. This climate seemed to set the stage for another privatization push for the grocers, as Dalton acknowledges.

Concerns and Challenges

Challenges related to taxation and strong opposition from various groups remain hurdles for the grocers. The mechanism for converting the state markup to a tax is complex, posing a significant obstacle. Furthermore, the campaign to privatize liquor sales would require substantial financial resources, with an estimated cost of at least $10 million. The opposition includes beer and wine distributors and public employee unions, further complicating the path towards privatization.

A Glimpse into the Future

Dalton indicates that while the 2024 effort is abandoned, the prospect of liquor sales in grocery stores remains on the horizon. The decision not to pursue privatization in 2024 does not signify a permanent withdrawal from the goal. NWGA will continue to monitor OLCC investigations, pending allegations, and market access for their customers. They remain poised to bring a ballot measure or legislative option in the near future when conditions are more favorable.



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