On July 14, Hyundai unveiled the IONIQ 6 NFT collection – the second NFT collection developed by the South Korean car manufacturers.
IONIQ 6 was developed to create new experiences and values for Millennials and Gen Z.
Four days later, Hyundai shared its detailed roadmap for IONIQ citizenship, which serves as a utility package for the IONIQ 6 NFT owners.
IONIQ Citizenship is an NFT subscription program that offers NFT owners exclusive experiences and tools.
It aims to expand the range of customer experiences that the IONIQ series offers in the digital space without physical constraints.
NFT owners also have exclusive access to digital events, unique digital content, and exclusive merchandise related to IONIQ 6, with some of its utilities varying by rarity.
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The IONIQ 6 experience will be enhanced with multiple collaborations, including free virtual fashion items and VIP access to Planet Hyundai.
Planet Hyundai is the company’s virtual space, inaugurated on July 14 in collaboration with Naver Z.
It was launched on the global Metaverse ZEPETO platform.
Owners can redeem a gift certificate for a personalized physical phone case from NFTYC or NFT Your Case – the world’s leading manufacturer of NFT phone cases and part of the global technology accessories brand CASETiFY.
Hyundai will gradually offer an interactive virtual space for the exclusive IONIQ Digital Garage event.
The IONIQ 6 NFT collection
Hyundai’s second NFT collection reflects personalized customer experiences complemented by flexible interiors.
In addition, the company has launched 5,000 IONIQ 6 NFTs with six different themes: Fun Driving, Stress-Free Driving, Work, Socializing, Healing, and Entertainment.
NFTs feature unique artwork created in a generative format that randomly combines different backgrounds, objects and exterior colors, creating tens of thousands of unique combinations.
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The wallpapers represent the conscious interior of the collection, inspired by the newly implemented Dual Color Ambient Lighting.
In addition, four exclusive NFT colors from the collection underline the futuristic design of the IONIQ identity.
Hyundai Motor has spread NFTs to owners by taking the most unexpected route, giving them away for free.
They decided to free NFTs to lower the barrier to entry so that more people could participate in this unique experience.
Thomas Schemera, Executive Vice President, General Manager of Global Marketing and Head of Customer Experience Division at Hyundai, said:
“Hyundai Motor has continuously explored new methods to connect and involve our customers.
The IONIQ 6 NFT Collection is a meaningful endeavor to expand the boundary of NFTs from simple investment and possession to experiences and storytelling.
We hope to increase the connection with customers and interact in a more innovative way, based on the unique value of the IONIQ lineup.
We will continue to provide ‘phygital (physical + digital)’ experiences that merge the real world and the digital world for the new generation of customers who are more accustomed to digital technology.”
The South Korean auto giant will communicate the innovative experiences of the IONIQ range to owners through an NFT newsletter entitled IONIQ Capsule, which will strengthen ties within the NFT community in August.
Inspired by the various capsule collections of fashion brands, Capsule IONIQ will tell stories about the NFT collection in an experimental format.
Let’s get ‘phygital’: Hyundai Motor adapts IONIQ 6’s electrified experience to digital space with NFT collection