Image source: Fox Business
Elon Musk has been making significant changes to the popular social media platform Twitter since he bought the company last week.
After removing the company’s top executives, Musk is focusing on the platform’s revenue.
Twitter Blue
As Twitter’s new CEO, Musk shared his intention to make the social media platform less reliant on advertising.
In particular, he has his eyes on Twitter’s premium service, Twitter Blue.
Twitter Blue is currently available in four countries for a monthly price of $4.99.
According to Musk, he plans to raise the price to $8.
The most significant change, however, is that Twitter Blue will feature a blue checkmark next to the user’s handle.
The blue checkmark is often seen in verified profiles, most of which are organizations, athletes, celebrities, and internet celebrities.
Elon Musk’s plan debunks claims that the service would cost $20.
Read also: Twitter indicates plans of charging for verification
Changes
Tesla’s founder and CEO revealed his plan in a series of tweets.
Elon Musk talked about the current system and described it as “bull****.”
He plans to offer the verification token to users who want to spend money every month.
The subscription service prioritizes interactions, responses and mentions.
It also acts as a strategy to combat spam.
Read also: General Motors to stop advertising on Twitter after Musk buys platform
Benefits of the service
Users who pay for the service can also post longer videos and audio.
In addition, Elon Musk says they will see half the ads others see with the change.
Meanwhile, publishers who want to work with Twitter will get a paywall bypass.
Another key feature users who pay for Twitter Blue get is the ability to edit their tweets.
It is currently only enabled for Blue users.
However, according to Platform’s Casey Newton, it will be free for everyone.
The arrival of the new update is a question of if and when.
When/if it arrives, users can write a secondary tag.
Secondary tags are currently only for high-profile politicians.
Reference:
Musk to increase Twitter Blue subscription to $8, verified checkmarks will be secondary
